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Keller brand management
Name: Keller brand management
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Strategic Brand Management. Building, Measuring, and. Managing Brand Equity. Kevin Lane Keller. Tuck School of Business. Dartmouth College. 4e. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. skyblueastrology.com: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition (): Kevin Lane Keller: Books.
30 Aug Professor Keller is right now conducting various studies that deliver techniques to assemble, measure, and oversee brand value. Textbooks. Kevin Lane Keller, Tuck School of Business, Dartmouth College Supplement to Strategic Brand Management: Best Practice Cases in Branding, Strategic. "Branding is in the midst of a renaissance, and Kevin Keller's Strategic Brand Management can be recommended as the reference source to all those concerned.
In this article, we'll look at Keller's Brand Equity model. This tool highlights four steps that you can follow to build and manage a brand that customers will support . Strategic Brand Management: Building, Measuring and Managing Brand Equity. Front Cover. Kevin Lane Keller. Prentice Hall, - Brand name products. Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management Kevin Lane Keller. Strategic brand management: building, measuring, and managing brand equity. Front Cover. Kevin Lane Keller. Prentice Hall, - Medical - pages. Kevin Lane Keller (born June 23, ) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management.